MAC Pro Longwear Concealer Is Catching Up to TimeBalm in the Polls

So it’s election season again, and today I got one of those annoying robocalls that went a little something like this:

“Hello,” it began, “my name is MAC Pro Longwear Concealer, and I approve this message.”

“Uh… Hello?”

“The following is an automated poll with important questions about the upcoming election for mayor of your makeup bag.”

“What? Oh, I hate these things…”

“If you were to learn that my opponent, theBalm’s timeBalm concealer, was not the best thing to happen to womankind since men started waxing their butts and back, would you…

A. Immediately hang up.

B. Exclaim, “No way! I don’t believe it!” into the phone and run screaming naked out of the house.

C. Answer, “Really? Tell me more.”

D. None of the above.

“C.”

Truth is, I’ve been a big supporter of timeBalm concealer ($18), but MAC’s new line of medium-to-full coverage matte liquid concealers just might sway my vote.

MAC created them to conceal dark circles, spots and discolorations with a long-wearing, flawless, natural-looking finish.

The 16 available shades ($16.50 each), which come in a small glass bottle with a pump applicator top, dropped on counters last week with two other products, the Pro Longwear Lipcreme Lipsticks ($16) and Pro Longwear SPF10 Foundations ($29.50).

In a nutshell, this stuff works like a liquid version of timeBalm (I like it more than the actual liquid version of timeBalm). I’ve been wearing it in NW 30 lately (for reference, I’m an NC 35), to cover up my under-eye circles, and like timeBalm it thoroughly blocks out the dark areas without creasing, feathering, fading or settling into my fine lines.

Some full-coverage concealers can appear heavy and cakey on my skin, but Pro Longwear leaves an exceptionally smooth, seemingly natural finish that almost looks like I’m not wearing any makeup at all.

The stuff lasts a really long time, too. Yesterday I put some on in the morning after breakfast at 8, and it was still there, still working its magic, when I took my makeup off at 10 last night. That’s kinda awesome wear time, and it’s still fairly easy to apply and blend.

Pro Longwear could probably even run for higher office if it weren’t for one little skeleton in its closet…

The pump! The dang thing dispenses way too much product; it’s extremely touchy and hard to control. A wand with a doe-foot applicator, or even a tube, probably would’ve been better for this butterfingered girl, LOL!

Don’t get me wrong — I still love me some timeBalm, but I’ve always wanted to see it available in more than six shades.

Considering Pro Longwear’s wider range of shades for lighter and darker ladies and that it’s a little cheaper, to boot, it’s a tough candidate to beat.

Makeup and Beauty Blog Rating: I really this concealer, but I don’t dig the packaging. The touch pump has a hair trigger! Overlooking that, ladies with dark circles who need a marathon concealer that won’t crease, fade or transfer could be in luck. Available at MAC counters and maccosmetics.com. Grade: A-